Carter Tech Blog
Every business wants their website towards the top of the search results in Google and other search engines. Being towards the top of the search results allows for your business to be easy to find by potential clients. You may have heard of Search Engine Optimisation (SEO), a process which makes web content more accessible for search engines and searchers.
Many SEO companies will tell you they can get you the #1 position on Google by going with them. These companies are selling false hope as there are no guarantees about where your site will appear in the search rankings. SEO is a science and an art and all you can do is improve your search ranking for your chosen keywords by having a site which is easily indexed by the three major search engines (Google, Bing and Yahoo).
You can improve your search ranking by using keywords that people would search for when looking for a business like yours in your content. Your content should be relevant, unique and concise. Just as your potential customers don't want to see pages of keywords when they click a search result, neither do the search engines - they are looking for content to show searchers.
Having your own domain name shows that your business is professional, proud of its brand and wants to be taken seriously. It also allows you to change your ISP without losing your email address.
Your own email address is extremely easy to setup, you purchase a domain name from a registrar and either redirect it to another email address or obtain email hosting. Most registrars will provide email hosting for a small additional fee. Alternatively, if you don't want to setup your own email yourself you can call Carter Tech and we can do it for you!